Heading to Brussels, with a new face of entrepreneurship Avenir Rénovations!

Today, we introduce our first franchisee in Belgium, Maxime Lefleche. He is settling in the Brussels-Capital Region, specifically in Brussels, to discover all the challenges of entrepreneurship with Avenir Rénovations. In this interview, he shares his background, motivations, and ambitions for this new step within the Avenir Rénovations network.

Can you tell us about your professional background?

I have a background in the financial sector, primarily focused on wealth management and client advisory. I worked several years in banking, private banking, before venturing into investment funds. These experiences allowed me to develop a strong sense of service, rigor, and a good understanding of client expectations. At the same time, I have always had an entrepreneurial spirit, which led me to explore new professional horizons.

Why did you choose to shift to a different field?

After several years in finance, I felt the need to invest in a more concrete, tangible project. The consulting world is exciting, but I wanted to regain the pleasure of seeing projects take shape before my eyes, to follow transformations from start to finish, and to have a direct and visible impact. Renovation offers exactly that satisfaction on the ground, while also mobilizing management, coordination, and client relationship skills – areas in which I feel very comfortable.

Why did you choose renovation?

Renovation has always attracted me, especially through personal projects. I love the idea of enhancing a property, optimizing a space, and giving it new life. It is a dynamic sector, linked to major issues such as energy efficiency and housing quality. What I particularly enjoy is the combination of the technical, human, and aesthetic aspects of each project. The satisfaction of a client when they rediscover their home is one of the greatest rewards.

Why did you choose to open your business under a franchise model?

I believe that the franchise model is ideal for undertaking in a structured way. It allows you to benefit from a framework, effective tools, and above all, support from the very beginning. As the first Avenir Rénovations franchisee in Belgium, I wanted to lay the solid foundations of an ambitious project. The franchise allows me to focus on developing the business, with real support in terms of marketing, business tools, and methods.

Why did you choose Avenir Rénovations as your franchisor?

Avenir Rénovations convinced me with the quality of its concept, its reputation, and the clarity of its positioning. The “turnkey” model they offer for clients is extremely reassuring. I was also impressed by their Devibox tool, which is very comprehensive and structures all the agency's activities: quotes, planning, margin management, project tracking… It is a real time saver and a mark of seriousness. Finally, their support is constant and human, which quickly put me at ease.

How did you learn about the Avenir Rénovations network?

I actively searched for opportunities in the renovation sector and discovered Avenir Rénovations while browsing a ranking of the most promising franchises. I quickly got in touch with them, and the feeling was immediate. The exchanges with Mickael Di Luca, and then with the development team, reassured me that this was the right partner to build this project.

Can you describe the initial training in a few words?

The training was intense, comprehensive, and well-structured. It allowed me to dive directly into the concrete aspects of the job, master the Devibox tool, and understand market expectations well. It also reassured me about all regulatory, technical, and commercial aspects. Our trainer Benjamin is attentive, dynamic, and shares his experience in a pragmatic way. As a new franchisee in the construction sector, this training is a real starting point for my business.

Do you think you have all the means to launch your agency?

Yes, today I feel ready. Thanks to the support of the network, the tools available, but also to my entrepreneurial experience and my local grounding in Brussels, I am confident. I know that the beginnings require commitment, adaptability, and a real closeness to clients, but that is exactly what I am looking for. I am motivated, well surrounded, and determined to make the Avenir Rénovations Brussels agency a local reference.

Want to know more?

The manager of Avenir Rénovations is at your disposal to present the company and to discuss your project with you. Apply

FAQ Have questions? We answer directly.

How does the recruitment process work to become an Avenir Rénovations franchisee in Belgium?

1- First phone call: you discover our business model with our development team. 2- In-person meeting: you attend a complete presentation of our concept and meet the management team. 3- Profile validation: we evaluate your project together and provide you with the necessary elements. 4- Support for creation: we assist you in writing your business plan and seeking funding.

What territories are available in Belgium?

We still offer many attractive areas for establishment in Wallonia and Brussels: Liège, Charleroi, Namur, Mons, Wavre, as well as peri-urban or rural areas with high potential. We help you choose the right territory based on your project and the opportunities in the local market.

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