Heading to Liège, with new faces of Avenir Rénovations entrepreneurship!
Today, we introduce you to 2 new franchisees in Belgium: Bernard Sombreffe and Alizée Les. It is in the city of Liège that they have decided to open their Avenir Rénovations agency to explore all the challenges of entrepreneurship with Avenir Rénovations. In this interview, they share their backgrounds, motivations, and ambitions for this new step within the Avenir Rénovations network.
Can you tell us about your professional backgrounds?
Bernard: I spent over fifteen years in retail and management, holding leadership positions at the European level before refocusing on entrepreneurial projects with local impact.
Alizée: On my side, I worked for several years in the construction and renovation sector in the Liège region, where I developed a true sense of listening, detail, and customer satisfaction. This mix of experience and field awareness allows us today to approach our renovation activity with both a rigorous and deeply human approach.
Why did you choose to shift to a different field?
We wanted to undertake and invest together around a concrete, tangible, and meaningful project. After years spent in environments that were sometimes too theoretical or distant from the final result, we needed to reconnect with the direct link to realization, transformation, and visible customer satisfaction. Renovation allows us to combine this desire to build, improve people's daily lives, and give real value to our work.
Why did you choose renovation?
It is a sector where you can immediately see the impact of what you do. We transform habitats, improve comfort, and breathe new life into spaces. There is real gratification in supporting clients at every stage, from the project to delivery, and seeing their pride at the end of the project. It is also a field that is rapidly expanding and constantly evolving, with increasing expectations regarding quality, transparency, and sustainability. These are values that are particularly important to us.
Why did you choose to open your business under a franchise model?
We wanted to rely on a solid, recognized structure and proven expertise. The franchise allows us to gain several years of experience right from the start while remaining fully entrepreneurial. It provides a framework, tools, and valuable support to focus on what matters most: the development of the business and the satisfaction of our clients.
Why did you choose Avenir Rénovations as your franchisor?
Avenir Rénovations convinced us with the quality of its support, its clear positioning, and its ambition to professionalize the sector. The network promotes values that we share: seriousness, transparency, rigor, and customer satisfaction. We were also attracted by the modernity of the approach, with effective digital tools, strong communication, and a coherent economic model. It is a true partner, not just a franchisor.
How did you learn about the Avenir Rénovations network?
We were contacted by the development team directly via private message on LinkedIn. The model immediately caught our attention with its clarity and solidity. The initial exchanges with the team confirmed our impression: a human, structured network focused on the success of its franchisees.
Can you describe the initial training in a few words?
The training was comprehensive, intensive, and extremely useful. It covers every aspect of the business: technical, commercial, administrative, and digital, with a clear vision of a franchisee's daily life. We particularly appreciated the availability of the trainers and the quality of the materials. It is a true immersion in the Avenir Rénovations universe and a step that builds confidence before the launch.
Do you think you have all the means to launch your agency?
Yes, absolutely. We now have a structured framework, effective tools, and the support of the network at every step. We also have the motivation, complementarity, and vision necessary to build a sustainable and efficient agency in Liège. The goal is clear: to offer our clients impeccable service and become a local reference in comprehensive renovation.